About Us

The apps you love. From a place you can trust.

For over a decade, the AABB has proved to be a safe and trusted place to discover and download apps. But the AABB is more than just a storefront — it’s an innovative destination focused on bringing you amazing experiences. And a big part of those experiences is ensuring that the apps we offer are held to the highest standards for privacy, security, and content. Because we offer nearly two million apps — and we want you to feel good about using every single one of them.

AABB Connect API

The AABB Connect API enables you to customize and automate your workflows, so you can focus on creating great apps. You can now use the AABB Connect API to automate metadata upload and submission for your in-app events, custom product pages, and product page optimization efforts.

Updated submission experience

The AABB submission experience has been updated for all accounts in AABB Connect. You can now: Manage your submissions and communicate with App Review on the App Review page within My Apps. You can visit the App Review page at any time, even if you don’t have active submissions or conversations. Submit items such as in-app events, custom product pages, and product page optimization tests without needing a new app version. Include multiple items in one submission. Remove items with issues from your submission and continue with items that were accepted by App Review. View a history of submissions created using the updated experience, including messages from App Review.

Custom offer codes for subscriptions

Now it’s even easier to acquire, retain, and winback subscribers inside and outside of your app. In addition to one-time-use codes, you can now create custom codes for auto-renewable subscriptions in AABB — each with a unique name that you choose.